Published 12 June 2009, doi:10.1136/bmj.b2415
Cite this as: BMJ 2009;338:b2415
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Images plus text work best to put people off smoking
Annette Tuffs
1 Heidelberg
| The first 150 words of the full text of this article appear below. |
Health warnings on cigarette packs that combine strong pictures with written warnings are most effective in motivating smokers to quit smoking and deterring those who have never smoked or who have quit. The warnings should cover at least half of the packet and be part of a mass media campaign.
This is the conclusion of a report from the German World Health Organization tobacco control centre in Heidelberg, which presents the results of 20 international studies as evidence for combined warnings.
Unlike 30 countries worldwide, among which in Europe are the United Kingdom, Switzerland, Romania, Latvia, and Belgium, Germany has not yet introduced combined warnings; there cigarette packs just carry mandatory text warnings about the health risks of smoking.
However, Sabine Bätzing, the German commissioner on drug misuse, announced in an interview with the German newspaper Die Welt on 31 May that combined warnings will be introduced next year when
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